My Quarantine Crew (I’m on the right)

 

About

I’ve spent the last decade building brands as a strategic lead across creative, digital, and experiential agencies. My experience ranges from big global brands to early stage companies and everything in between.

Over that period, I’ve repositioned legacy brands, launched new products and sub-brands, grabbed headlines with provocative PR activations, and picked up a few industry awards along the way.

I’m a student of business and branding and always strive to find the intersection of creativity, commerce, and culture.

Skills & Proficiencies.

  • Brand Positioning, Identity, Personality

  • Brand Architecture

  • Creative Strategy

  • Digital, Social, & Content Strategy

  • Communications & Media Planning

  • Quant & Qual Research

  • Process Design

  • Global Toolkits

  • Go-To-Market/Product Launches

  • Copywriting

  • Innovation Development

Client Experience.

  • Budweiser (Global) / Budweiser Zero (Global) / Bud Nitro (China)

  • Reebok (Global)

  • Busch Beer

  • DraftKings Daily Fantasy & Sportsbook

  • Absolut Vodka

  • Jameson Whiskey

  • H&R Block

  • USA Network

  • Sprint

  • BMW

  • Coca-Cola

  • Fanta

Awards.

  • 4x Cannes Lions (1x Silver, 4x Bronze)

  • 5x One Show Short Lists

  • 1x One Show Bronze Pencil

  • 6x Shorty Awards